What Does TFL Stand For?

It’s often said that it takes 10,000 hours to become a master at anything — 10,000 hours spent honing your craft, mastering an instrument, or running your business. We did the math for you — that’s just over 416 days — morning, noon, and night — spent with a laser focus on your passion. That type of commitment to excellence doesn’t come naturally to everybody. It takes a level of drive that you must foster and cultivate until it becomes a habit. That’s what is at the center of the TFL lifestyle. Time. Focus. And Loyalty.

Time, Focus, Loyalty 

We started the TFL apparel brand here in South Carolina with our own vision — to provide like-minded individuals who possess an entrepreneurial spirit with a clothing brand that speaks to their passion. We believe that any realistic goal (and maybe even some unrealistic goals) are possible with the right combination of time, focus, and loyalty. These three attributes are essential for success, whether you’re a student striving to be at the top of your class, an athlete going for the gold, the CEO of a company, or a pioneering entrepreneur.

More Than an Apparel Brand — It’s a Mindset

The TFL mindset is perhaps best explained this way — it’s the mindset of any person who puts out positive energy and wishes to surpass mediocrity. Let’s face it — anyone could slap a fancy logo on a t-shirt that says “winner” and call it a day. That’s not the TFL mindset. TFL is about the blood, sweat, and tears that go into each and every one of those 10,000 hours it takes to achieve excellence. Our apparel is a symbol of that commitment for anyone who wears it.

For Anyone Who Puts Out Positive Energy and Is Looking for Better Than Average!

Do you need to be the CEO of a Fortune 500 company to wear TFL? Of course not. What our brand represents, however, is the mindset of momentum that is needed to be better — a better person, a better leader, a better partner, or a better creator. Think of TFL as your required gear for the upward climb — a climb that will take time, focus, and loyalty.

The Recipe to Success

Wouldn’t it be nice if there was a step-by-step recipe that led to success for every person in every circumstance? The truth is — there is no one recipe. The journey towards success has as many pathways as there are people. The common thread, however, is the mindset that is required. The TFL mindset means you face each day with a positive outlook, you make the decision to get off the couch and put in the time to create something, and that you have a willingness to commit years of your life to following your dreams.

Welcome to the TFL Lifestyle

If the TFL lifestyle rings true to you and your aspirations, we welcome you! Our apparel line is meant to help you express to the world your desire to seek excellence — and we think you’ll look pretty great doing it. Shop our online store today and browse our selection of stylish, comfortable, and premium-quality apparel for men, women, and kids who exemplify the TFL lifestyle.

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